About

Hi, I’m Rebecca!

With nearly a decade of experience in Human Resources and People Operations, I’ve seen firsthand what makes organizations truly work. I started Crdnl as a done-for-you HR partner, helping small businesses handle the everyday challenges that come with managing people. But over time, I realized something bigger, most of those challenges weren’t really HR problems. They were leadership problems.

I saw that real, lasting change doesn’t come from writing another policy or managing another crisis. It comes from developing confident, capable managers and HR teams who know how to lead with clarity and care. So I shifted focus to education, coaching, and practical tools that help leaders grow, make better decisions, and build workplaces where people actually want to be.

While we still offer fractional HR services, our focus has shifted toward leadership coaching, education, and strategy. We’re here to equip the people inside your organization with the tools, frameworks, and confidence to build strong cultures and make better decisions.

Our mission

We help organizations grow through better leadership and smarter HR by developing the people who shape them. Through coaching, education, and strategic partnership, we help organizations move beyond quick fixes to create long-term impact.

Rooted in autonomy, flexibility, and a people-first mindset, we’re dedicated to shaping workplaces where every individual feels supported, valued, and empowered to do their best work.